아름다운 인생/비지니스

(비지니스) 2017년 丁酉年에 필요한 비지니스 팁들

밝은하늘孤舟獨釣 2017. 1. 7. 20:32

출처: http://www.bbc.com/news/business-38287871


Top business tips for 2017

  • 5 January 2017
  •  
  • From the sectionBusiness

Someone writing down their goals for 2017Image copyrightTHINKSTOCK
Image captionHave you thought of your goals for the year ahead?

With 2017 now five days old, any business leader worth his or her salt has got their plans in place for the next 12 months. (worth one's salt: 밥값을 하는, 유능한, 제구실을 하는) (in place: 준비된)

Be it a strategy to boost sales, a schedule to expand into new territories, or a way to deal with problems, this is the time of year to look ahead.

Here, some of the best business leaders profiled in 2016 for the BBC's The Boss slot share their plans or thoughts on running a business in 2017.

(1) Charlotte Roach, boss of fitness firm Rabble

Charlotte RoachImage copyrightCHARLOTTE ROACH

It shouldn't be forgotten that your employees are your most important asset, and wellness at work - ensuring that your workforce is well looked after - has become a hot topic. 직원들이 사주의 가장 중요한 자산이며, 업무의 힘인 이들을 잘 돌봐야한다는 점 분명히 하면서 업무를 잘 수행하는 것은 관심 많은 주제다. (wellness at work: 잘 되다) (밝은 하늘: 이 점은 매우 중요한 사항이지만, 실제로 많은 기업에서 홀대하는 사항이기도 함.)

Include a regular slot in the working day or week for staff to work out together or alone, followed by a healthy communal lunch. This is a great way of bringing staff together socially, whilst improving their physical and mental health. This leads to a happier, more productive and collaborative workforce. (slot: 자리, 틈, 시간)

Find out more about Charlotte

(2) Maximo Cavazzani, founder of quiz app Trivia Crack

Maximo CavazzaniImage copyrightETERMAX

The best advice I have for someone running a business is listen to the winds of change. 변화의 바람을 듣는 것.

Every industry is being transformed directly or indirectly by technology, and the rate of change will increase in the next few years. 모든 산업은 테크놀로지로 인해 직간접적으로 변모가 되고, 변화의 비율(폭)은 향후 몇 년간 증대될 것이다.

So think not about what your business is doing now, but how it can be positioned in order to be a part of that technological transformation. 그러므로 당신이 사업이 지금 행하고 있는 것에 대해 생각하지 마시라, 그 대신 이 사업이 그와 같은 테크놀로지 변모의 한 부분이 되기 위해서 자리배치 될 수 있다는 점을 생각하시라.

Then, as always - work hard, learn from mistakes and keep evolving. 그런 다음, 언제나 그랬던 것처럼, 열심히 일하고 실수에서 교훈을 얻고 계속 발전해가시오.

Find out more about Maximo

(3) Cassandra Stavrou, co-founder of popcorn business Propercorn

CassandraImage copyrightPROPERCORN

Stay curious and hunt for inspiration in unexpected places. We always try to look beyond the shop shelf, and I'd encourage all businesses to do the same.

Define your purpose. Major global events of 2016 mean that having clear direction, beyond your annual targets, is more important than ever before.

In the digital age of everything, keep it simple. Without bottomless pockets, you need to prioritise and have the discipline to focus on the real strengths of your team.

But also remember to keep things light and have fun. We make popcorn, we're not saving lives, but it's easy to lose sight of that sometimes.

Find out more about Cassandra

(4) Gerry Cottle Jr, founder of Rooftop Film Club

Don't forget to spend time and effort making sure people know what you have to offer. I see so many people who have great shows, great products and great ideas but decide to cut the marketing budget, or just think that it will work because it's clever.

Gerry Cottle JrImage copyrightGERRY COTTLE JR

I always say you could invent a kettle that boiled in a second, but if people don't know about it then it doesn't matter. Get people excited.

Think of interesting and amazing ways to get people involved and get your message out there. Create a community and harness the power of social media.

Be brave and try new things. Become an expert in your field. Above all, have fun and people will soon be shouting it from the rooftops. (rooftop: 옥상)

Find out more about Gerry

(5) Sarah Wood, chief executive of video ad tech firm Unruly

Sarah WoodImage copyrightUNRULY

These are uncertain, challenging times, so businesses need to be brave and not be paralysed by fear of the unknown. At Unruly, for example, we haven't let Brexit brouhaha put the brakes on our growth - on the contrary, our foot is flat on the pedal, and we've accelerated international expansion into India.

It's also important that you nurture the wellbeing of the team. Make sure your team understands the value they bring to your organisation, and mentor them so they are prepared for the challenges ahead. 팀의 웰빙을 보존하라. 당신의 팀이 당신의 조직에 가져다 줄 수 있는 가치를 명확히 이해하도록 만들고 팀원들이 도전에 준비가 되어 있도록 멘토역할을 해주어라.

Over the long term, the only strategy for an uncertain future is to keep and feed an open mind.

Keep listening, keep learning, keep reading, keep evolving, keep experimenting, keep questioning, keep agile. only then can you can keep on being at the cutting edge of trends that are reshaping the world we live in. 계속해서 듣고, 계속해서 배우고, 계속해서 읽고, 계속해서 진화하고, 계속해서 실험하고, 계속해서 질문하고, 계속해서 민첩해라. 이럴 때에만 귀하는 (agile: 날렵한, 민첩한) (be at the cutting edge of trends: 트랜드의 최첨단을 달리다)

I'm an optimist at heart and believe that if we build purposeful businesses with collaborative cultures, then rather than worrying about the future, we can help to shape it.

Find out more about Sarah

(6) Ryan Longmuir, founder of catering firm Regis Banqueting

Ryan LongmuirImage copyrightRYAN LONGMUIR

I have four "Ps" as my guide. Firstly, passion - you must be totally passionate about what you do, because customers and employees will only be as passionate about your product or service as you are.

Secondly - people. It is important that you employ great people. This will allow you to build a sustainable business with amazing customer loyalty and retention.

Thirdly - product. Make sure that you give a quality product that will allow you to build a business that customers and potential staff will want to be aligned to.

Finally - profit. It is vital that you understand your numbers and know what is gross and net profit, and work hard to protect your margins. (gross and net profit: 총수익과 순수익) (margins: 이윤의 폭)

Business is like life - you get out of it what you put in. For me it is all about hard work, persevering and not giving up.

Find out more about Ryan

(7) Pip Black, co-founder of fitness firm Frame

Joan Murphy (left) and Pip BlackImage copyrightFRAME
Image captionPip Black (right) runs Frame with friend Joan Murphy

Success in business is about finding the right balance between pushing yourself to your limits, and knowing when to take time out to re-energise, regroup, and to take a moment to plan your next big push.사업의 성공은 힘을 쏟아부을 때와 힘을 뺄 때의 균형을 잡는 것.

Many of us are great at the pushing bit, but forget about the importance of the other side, which can lead to burnout or perhaps a growing underlying resentment of the dream you're following.

In order to allow you the time to do this, it's essential that you build a strong team around you, who all share the same values. 당신을 주변에서 도와줄 수 있는 팀을 두어라.

Empower them, give them space to grow, and reward them in the way that pushes them forwards individually - what motivates your team will vary drastically between individuals.

Find out more about Pip

(8) Mauricio de Sousa, Brazilian cartoonist

Mauricio de SousaImage copyrightMPS

Every business needs to expect even more work and new challenges in 2017.

Here in Brazil there is an economic crisis that can't be ignored, but it is important for any company to spend more energy finding new ways to make things work out rather than cursing the current situation.

Find out more about Mauricio

(9) Ted Nash, founder of phone app technology firm Tapdaq

Ted NashImage copyrightJAMES DREW

We're not letting geography determine who we hire - we want to find the perfect person for the role. They could be based in London, the Czech Republic, the US or Canada. All that matters is that they elevate the team and help us achieve our goals.

I think this approach will slowly become the norm, and we'll see more big businesses adopt this way of doing things.

Technology is making the world a lot smaller, and communication has never been easier, which means you can always be in touch no matter where you are in the world.

Obviously there are processes you need to put in place to make sure everyone's doing the job that's being asked of them and to maintain a strong company culture, but once this has been ironed out the benefits are undeniable. (iron out: 다림질하다, 해결하다)

Find out more about Ted

(10) Lee Biggins, founder of jobseekers website CV Library

Lee BigginsImage copyrightJOEL ANDERSON

Build a team you can rely on. Over the last couple of years I've built up a strong senior management team who I am heavily reliant on for the day-to-day running of the business.

This has helped to give me space to breathe and focus on taking my business to new heights.

Also, take time off occasionally. I think it's extremely important to completely switch off from work every now and again.

I spent Christmas in Sri Lanka, turned off my emails and focused on me. It means that I come back to work in January - one of the busiest months in our industry - refreshed, focused and ready to tackle the year ahead. (in our industry: 우리 업계에서)

Find out more about Lee

(11) William Chase, founder of Chase Distillery

Be clear about what you want to achieve in 2017. I have set myself half a dozen key things I want to realise this year.

William ChaseImage copyrightLAWRENCE LOOI (STF)

If you get to the end of the year without achieving any or all of them, the things you identified at the start of the year were either not important, or you failed to deliver them.

If they weren't important after all, you called it wrong at the start of the year, which can be just as bad for your business as failing to achieve them.

Always be alive to what is going on with your competition, and with the market uncertainty we'll experience over the next couple of years this will be even more critical.

Too many people are too insular within their business, and they don't see who's in front and, even more importantly, they don't see who's coming up from behind. (insular: 배타적, 편협한)

Find out more about William